Course Information

Introduction

This 45-day Business Innovation Executive Master develops advanced knowledge and practical skills required to design, manage and lead innovation initiatives that create business value and support organizational growth.

The program focuses on innovation systems, creative thinking, new product design, value creation, digital tools, disruptive business models, innovation strategy and business design. Participants will learn how to build innovation capabilities, generate and evaluate ideas, design customer-focused solutions, apply digital approaches and develop innovation strategies that support competitiveness.

Through advanced innovation frameworks, design methodologies, business cases and applied projects, participants will develop the ability to lead innovation initiatives, transform ideas into practical solutions and create sustainable business opportunities.

The final five days are dedicated to a thesis project, where participants apply the business innovation concepts and tools learned throughout the Master to analyze a real organizational innovation challenge and develop a structured improvement plan.

Objectives

By the end of this Executive Master, participants will be able to:

1. Develop innovation systems that support structured idea generation, evaluation and implementation within organizations.

2. Apply creative thinking methods to identify opportunities and develop innovative solutions to business challenges.

3. Design new products and services based on customer needs, market opportunities and business objectives.

4. Apply value creation approaches to develop solutions that deliver measurable benefits for customers and organizations.

5. Use digital tools and technologies to support innovation development and business improvement.

6. Analyze disruptive business models and identify opportunities for innovation and competitive advantage.

7. Develop innovation strategies aligned with organizational goals and long-term growth objectives.

8. Apply business design principles to create sustainable business solutions and models.

9. Complete a practical thesis project that applies business innovation concepts, tools and frameworks to an organizational innovation challenge and presents an improvement plan.

Who Should Attend?

This Executive Master is designed for:

1. Executives, senior managers and business leaders responsible for innovation, growth and organizational development.

2. Innovation managers, business development professionals and transformation leaders.

3. Product managers, entrepreneurs and professionals involved in developing new products and services.

4. Strategy, marketing and customer experience professionals seeking to create innovative business solutions.

5. Professionals seeking advanced capabilities in innovation management, business design and strategic growth.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Part 2 / 9

Understanding Creative Thinking

- Exploring creativity principles and their role in innovation.
- Understanding how creative thinking supports problem-solving and opportunity discovery.
- Identifying barriers that limit creativity in organizations.


Applying Creative Methods

- Using techniques to generate ideas and alternative solutions.
- Challenging assumptions and exploring new perspectives.
- Supporting creative collaboration within teams.


Developing Creative Organizations

- Encouraging creative behaviours and experimentation.
- Building environments that support learning and innovation.
- Strengthening organizational creativity capabilities.

Part 3 / 9

Understanding Product Innovation

- Exploring principles of developing new products and services.
- Understanding customer needs and market opportunities.
- Identifying factors that influence product success.


Designing New Products

- Applying structured approaches to product development.
- Defining product concepts, features and value propositions.
- Aligning product ideas with customer expectations.


Testing and Improving Product Ideas

- Evaluating product concepts through feedback and analysis.
- Improving solutions based on customer insights.
- Preparing products for implementation and market introduction.

Part 4 / 9

Understanding Value Creation

- Exploring how organizations create value for customers and stakeholders.
- Understanding the relationship between innovation and business value.
- Identifying opportunities for value improvement.


Designing Value Propositions

- Developing solutions based on customer needs and organizational capabilities.
- Evaluating value delivered through products, services and processes.
- Creating stronger customer and business outcomes.


Measuring Innovation Value

- Assessing the impact of innovation initiatives.
- Identifying value creation indicators.
- Improving innovation decisions through value analysis.

Part 5 / 9

Understanding Digital Innovation Tools

- Exploring digital technologies that support innovation development.
- Understanding how digital tools improve collaboration and experimentation.
- Identifying suitable tools for innovation activities.


Applying Digital Approaches

- Using digital platforms to support idea generation and development.
- Improving innovation processes through technology adoption.
- Evaluating digital solutions based on business needs.


Building Digital Innovation Capability

- Supporting digital transformation through innovation practices.
- Encouraging technology-enabled improvements.
- Developing sustainable digital innovation approaches.

Part 6 / 9

Understanding Disruptive Innovation

- Exploring the principles of disruptive business innovation.
- Understanding how new models challenge traditional approaches.
- Identifying sources of market disruption.


Analyzing Disruptive Business Models

- Evaluating innovative approaches to products, services and markets.
- Understanding factors that influence disruptive success.
- Identifying opportunities for business transformation.


Creating Disruptive Opportunities

- Developing approaches for exploring new markets and solutions.
- Assessing risks and opportunities of disruptive ideas.
- Supporting innovation beyond existing business models.

Part 7 / 9

Understanding Innovation Strategy

- Exploring the role of innovation strategy in organizational growth.
- Understanding the relationship between innovation and business objectives.
- Identifying strategic innovation priorities.


Developing Innovation Strategies

- Creating innovation plans aligned with organizational direction.
- Defining innovation goals, resources and implementation approaches.
- Supporting innovation portfolio development.


Executing Innovation Strategy

- Managing innovation initiatives and measuring outcomes.
- Addressing implementation challenges.
- Improving innovation effectiveness through continuous evaluation.

Part 8 / 9

Understanding Business Design

- Exploring principles of designing sustainable business solutions.
- Understanding relationships between customers, value and business models.
- Identifying opportunities for business improvement.


Developing Business Models

- Designing business solutions based on market needs and organizational capabilities.
- Evaluating revenue models, resources and value delivery.
- Creating approaches that support business sustainability.


Improving Business Design Decisions

- Testing business assumptions through structured approaches.
- Refining models based on insights and feedback.
- Supporting innovation through effective business design.

Part 9 / 9 Executive Masters Thesis

Business Innovation Improvement Thesis

Day 41: Thesis Definition and Planning

- Identify an organizational innovation challenge related to the topics covered during the Master.
- Define the thesis problem statement, objectives and expected outcomes.
- Establish the scope, methodology and approach for the thesis project.


Day 42: Research and Innovation Analysis

- Collect relevant information about the selected business innovation challenge.
- Apply innovation systems, creative thinking, new product design, value creation, digital tools, disruptive models, innovation strategy and business design frameworks learned during the program.
- Analyze current innovation practices, gaps and improvement opportunities.


Day 43: Developing Innovation Solutions

- Develop recommendations to improve innovation performance and value creation.
- Create an implementation roadmap with actions and responsibilities.
- Define measures to evaluate innovation improvement outcomes.


Day 44: Thesis Writing and Final Review

- Structure the thesis document using a professional format.
- Review analysis, recommendations and business innovation improvement approach.
- Prepare the executive summary and final presentation materials.


Day 45: Thesis Presentation and Evaluation

- Present the completed business innovation improvement thesis project.
- Receive feedback and evaluation on the proposed solutions.
- Finalize practical actions for applying business innovation improvements within the organization.